Re-orienting Research on Sustainable Business Principles, Models and Systems: foresight from 3-Horizons

Applying a future-oriented framework, this article identifies five essential steps to reorient research on sustainable business models and stakeholder value creation. Amid growing societal pressures from the ecological crisis, economic disparity, and systemic financial risks, there is a pressing need to reevaluate current models of production and innovation. Responding to this call, the article synthesizes the perspectives of fourteen doctoral and postdoctoral researchers, along with professors from leading European Universities. This collaborative effort underscores the importance of prospective theorizing, urging management researchers to actively envision and construct desirable futures. Ultimately, the steps from this article offer a roadmap for advancing sustainable business models, encouraging collaboration and foresight within the evolving landscape of research and application.